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Treva J. Marshall is an accomplished communications
professional and public relations strategist. She
is recipient of several HSMAI Golden Bell Public
Relations Awards and has been featured in industry
publications for outstanding work in her field.
Treva is ails noted professional
public speaker who has been invited to present
to numerous organizations nationwide. Marshall was
named "One of the Top Professionals"
in the Hospitality Industry and one of International
Whos Who Among Business Professionals.
Her career includes a diverse mix of communications
work, including public relations, marketing, advertising
and broadcast journalism, where she served as a
reporter for Fox 49 in Tallahassee, doing commercials
and special feature stories designed to help launch
what was then a new network.
Her experience continued with the St. Petersburg
Times, where she worked as a copywriter and
handled marketing and promotions for this leading
newspaper in the Tampa Bay area. There, she launched
the newspapers largest promotion in conjunction
with the Chrysler Corporation, resulting in significant
increases in single copy newspaper sales and revenue.
Treva entered the hospitality industry, when she
joined the Walt Disney World Swan and Dolphin resort
as marketing manager. That same year, she assumed
responsibilities for the resorts public relations,
marketing, promotions and advertising and was promoted
to director of marketing communications. During
her tenure, the resort launched a media website,
exceeded annual media placement goals by 400% and
landed coverage in major news outlets, both print
and broadcast, nationally and internationally. Under
her leadership, the resort received the Hospitality
Sales & Marketing Association (HSMAI) Gold and
Silver Golden Bell Awards. Additionally, Treva was
recognized by Starwood Hotels and Resorts for achieving
over 400 million media impressions against a corporate
goal of 115 million.
Treva holds a Bachelor of Science degree in communications
from Florida State University and a Master of Arts
degree in mass communication/journalism from the
University of South Florida. She is a board member
and diversity chairperson for the Central Florida
Chapter of the Public Relations Society of America,
and launched their first-ever Public Relations Diversity
Summit. She is also chairperson of the Orlando Convention
and Visitors Bureaus Public Relations Committee
and member of the Society of American Travel Writers;
Florida Public Relations Association, National Association
of Black Journalists and the National Association
of Female Executives.
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