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Treva J. Marshall is an accomplished communications professional and public
relations strategist. She is recipient of several industry awards and
has been featured in industry publications for outstanding work in her
field.
Treva is also a noted professional
speaker who has been invited to present to numerous organizations
nationwide. She was named One of the Top Professionals in the Hospitality
Industry and one of International Whos Who Among Business
Professionals. She was featured in Global Black Woman for
her outstanding work. Her career includes a diverse mix of communications
work, including public relations, marketing, advertising and broadcast
journalism, where she served as a reporter for Fox 49 in Tallahassee,
doing commercials and special feature stories designed to help launch
what was then a new network.
Her experience continued with the St. Petersburg Times, where she
worked as a copywriter and handled marketing and promotions for this leading
newspaper in the Tampa Bay area. There, she launched the newspapers
largest promotion in conjunction with the Chrysler Corporation, resulting
in significant increases in single copy newspaper sales and revenue.
Treva entered the hospitality industry when she joined the Walt Disney
World Swan and Dolphin resort as marketing manager. That same year, she
assumed responsibilities for the resorts public relations, marketing,
promotions and advertising and was promoted to director of marketing communications.
During her tenure, the resort launched a media website, exceeded annual
media placement goals by 400% and landed coverage in major news outlets,
both print and broadcast, nationally and internationally. Under her leadership,
the resort received the Hospitality Sales & Marketing Association
(HSMAI) Gold and Silver Bell Awards. Additionally, Treva was recognized
by Starwood Hotels and Resorts for achieving over 400 million media impressions
against a corporate goal of 115 million.
Treva holds a Bachelor of Science degree in communications from Florida
State University and a Master of Arts degree in mass communications/journalism
from the University of South Florida. She is a member of the Central Florida
Chapter of the Public Relations Society of America, and launched their
first-ever Public Relations Diversity Summit. She also served as chairperson
of the Orlando Convention and Visitors Bureaus Public Relations
Committee and is a member of the Society of American Travel Writers; National
Association of Black Journalists; the National Association of Female Executives.
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